As part of the Echelon Masonry rebrand, I designed a series of newly updated product cutsheets that align with the visual system introduced in the Echelon Design Guide. The cutsheets incorporate the brand’s new typography, color palette, and graphic elements, creating a cohesive and modern look across marketing materials. Each page highlights product features, benefits, available swatches, and product silos, providing contractors and buyers with clear, easy-to-reference information when selecting materials for their projects.
