The Dealer Playbook was made to allow contractors and those looking to buy from Oldcastle APG a better understanding of the company and a glimpse into what each brand offers for that particular region.
I was tasked with creating the Playbook including the table of contents, breaker page design, and the brand's pages. This book consists of over 14 brands, ranges between 12—135 pages, and will be custom designed for 18 regions across the US including Canada.
Oldcastle APG is going through a major rebrand with new colors, font, and a new logo. I got the opportunity to be one of the first designers to use the branding and set the tone of the brand standards for years to come.
For the breaker pages, I wanted to highlight the new brand color on the side. It gives the audience a clear idea of what to expect in the upcoming section.
The section pages were designed to match the branding of their company under Oldcastle APG. Echelon is a newly rebranded brand by me ( project lead ) and my coworker Zoe.
