I was asked to assist with creating new branding for Edward Waters University, the first HBCU in Florida. Following its recent transition from a college to a university, I now serve as a contractor, supporting the Division of Institutional Advancement, Development, Marketing, and Communications with marketing materials.
The brand guidelines feature a sleek and modern design, reflecting a fresh new look for this historic university.
Helvetica Neue's clean and modern aesthetic will pair well with Edward Waters University's bold brand colors, creating a professional, sharp, and approachable design. Using Baskerville for formal events at Edward Waters University can add a timeless, elegant touch to the university's branding.
School photography at Edward Waters University plays a crucial role in capturing the essence of campus life, academic achievements, and community engagement. It serves as a powerful marketing tool that reflects the university's brand and can be used across various platforms.