Echelon Masonry is a brand that serves over 12 regions in the US. I took on the project management position in rebranding the company to be more sleek and modern, and eye-catching for the consumer to look at.
My coworker Zoe and I picked new font choices, primary and secondary colors as well as added the second word “Masonry” to the logo. In the next pages, you will see the rebrand in use as we create a Design Guide and a newly refreshed Cutsheet.
Old Echelon Masonry Logo
New Echelon Masonry Logo